a. Yes, Crossell is an Indigenous Owner Operated Irish business with 26 years of Field Sales & Merchandising excellence. Please listen to what our MD has to say…
You can find our Head Office at:
Unit G7, Centrepoint Business Park, Oak Road, Dublin 12, D12 XK82.
t: +353 (0)1 460 3884
e: info@crossell.ie
w: www.crossell.ie
Crossell provides nationwide bespoke Sales and/or Merchandising services in multiple industries& retail channels. These teams can be dedicated full-time sales/merchandising teams to service your brand, or they can be tactical teams to service your blitz/ad hoc campaigns. Please get in touch today at info@crossell.ie to see how we can help your business grow.
Our current footprint covers the Republic of Ireland and a section of Northern Ireland
“Our mission, every day is to represent your brands inn the best possible way, to care the same way you do”.
Crossell will provide & manage a highly trained high-performing team working to clear KPIs that align with your growth objectives. Whatever your objective is, be it market share, Distribution or promotional compliance attainment, Crossell will deliver on your behalf.
By using our expertly trained high-performing teams that have great in-store relationships built on category leadership & trust, we will increase the visibility of your products by ensuring we are a ‘winning fixture’ and are creating in-store theatre through multiple points of disruption– with Crossell, your products are ‘always in danger of being bought’.
We work with each client and tailor our approach to the client's requirements, so it may be a full-time dedicated Sales team, Sales Merchandisers, Seasonal Campaigns, or tactical merchandising.
We have a history of working with iconic Global brands on various campaigns ranging from a 6-week Blitz to ongoing merchandising campaigns.
We are multi-channel & multi-industry experts. We are for example in grocery, Hardware, Pharmacy, Electrical, as well as restricted environments including Alcohol & tobacco.
We have worked with brands including Kellanova (Formerly Kellogg’s), Birds Eye, Andrex, Chanelle Pet, Apple, American Express, CocaCola, Pringles, Goodfellas , Bushmills Whiskey, Huggies, Aunt Bessie, Kotex) amongst many others.
We work collaboratively with our clients & agree on parameters to come up with a robust ROI model based on the client sales data available and the in-store interventions taken by our teams. This along with activity costs referred to as CPC (cost per call) are used to derive an ROI figure based on an agreed ROI formula.
We use an internal SFA (sales force automation) app to brief, manage & execute field activities effectively & efficiently. We provide industry-leading reporting through Tableau or Power By ensuring there is actionable insights as an output.
Utilizing our industry-leading reports, we equip our teams with the right in-store ammunition that allows them to make targeted interventions thereby saving time which can then be used to increase the in-store footprint, strengthen in-store relationships, or increase coverage. We drive efficiencies through the ‘right’ person at the ‘right’ time at the ‘right ’ store with the ‘right’ in-store action all the time.
