About Us

Established in 1997, Crossell provides a solution-based service to increase your brand visibility. Crossell are a data-driven, people business operating across the island of Ireland. We offer dedicated account and sales management functions.

Our services include 

  • field sales and merchandising teams
  • in-store promotional activations
  • tactical merchandising
  • blitz teams
  • retail audits, research, and mystery shopping
  • brand insights. 

We are also a licensed recruitment agency, providing high-calibre candidates a wide range of businesses. At Crossell we work with some of Ireland’s biggest FMCG, grocery, hardware, pharmaceutical, and technology brands.

Over 50 years' experience

With a combined experience of over 50 years, the team at Crossell provide some of the best brands in Ireland with industry-leading sales, merchandising, and data analytics services. Our senior management team is comprised of some of the most experienced professionals in the field. We use this experience to deliver the best results for our clients on a daily basis.

Our Mission

Our purpose, every day, is to represent your brands in the best way possible; to care the same way you do. 

Crossell's core values are integrity, openness, accountability, fun, reliability and respect. These core values guide us on a daily basis, helping us deliver excellence for our customers.

Central Location

Ideally located in Centrepoint Business Park, Oak Road, Dublin 12, just off the M50, in Dublin, our head office at Crossell is easily accessible.

Crossell people deliver. We use our expertise to bring brands to life, ensuring that each interaction we have is of the highest standard. We know you want to work with a company that you can rely on and trust to get the job done, and done well. Crossell are the company to partner with.

With many years’ experience, you can rest assured that Crossell have our client’s best interests at heart. Our team of merchandisers work hard to increase visibility of your brand.